Shades EQ, the haircolor that thinks it's a conditioner, is the healthier way to tone thanks to its acidic, no lift formula. Shades EQ tones, refreshes, and glosses your client’s hair.

Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

Shades EQ is the only liquid acidic formula, which means:

• It’s the healthier way to tone – using acidic demi permanent color after lightening is best
• There’s no lift- so no need to worry about banding or harsh regrowth
• SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner

STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:

• Ammonia-free formula, Acidic pH
• Liquid consistency is perfect for: toning, refreshing, and glossing
• Mix of direct and oxidative dyes
• Blend 50% gray with a sheer result
• Gentle processing for ultimate condition and shine