Lacquer your hair with liquid color when you use the NEW Color Gels Lacquers. The shine of Shades EQ with the coverage of a permanent. Low Ammonia. Locked-in Saturation. Liquid Shine.

Permanent liquid color reinvented with a low ammonia, 100% gray coverage formula. Get rich, saturated results with high impact shine and a cooler taste of color to cancel out warmth.

Now with Color Gels Lacquers and Shades EQ, you have the perfect liquid color pair for up to 100% coverage and an easy refresh on Zones 2-3. There are also new advanced red dyes for brighter, longer-lasting reds.